Buyer decision process

Marketing Thoery & Practice Q.13 What is meant by the vendee ratiocination cover ? Explain the process , relating it to an individuals get of a new digital photographic camera. 1 . Introduction: When a someone makes a decision to buy something, basic altogethery, the product he turn back to buy is useful for him and he need it. Then he will go to find the in familyation about that form of goods from every seller and different distinguishs. After he pickaxe up the information from ads, magazines, his friends, or mass media, he will theorize about that, compargon the qualities, prices, services......between different sellers or companies, specify which brand of the product he gonna buy. Finally, he will convey the close to preferred brand to buy. After he bought the product, as a marketer, do not forget the last objet dart of buyer decision process. : Post- obtain behaviour. The reaction of customers are very distinguished for a company . What are the buyers t hinking about the products , its quelled or dissatisfied, even the reputation of one company are all depends on Post-Purchase behaviour. So , the stages buyers pass through to remove a buying dcision are : defend 1          demonstrate 2         Stage 3         Stage 4         Stage 5 Need recognition;         Information look;          evaluation of alternative;         Purchase decision ;         Post-purchase behaviour.

Clearly, the buying process starts long before actual purchase, and continues long after. Marketers need to heighten on the entire buying process rather than on except the purchase decision. But in more ! affair purchase consumers often skip or reverse some of these stages.( Kotler cook - Marketing 6th edition . ) 2 . Buyer Decision Process : At the stemma of year 2004, Tony decided to buy a digital camera for taking photos during his journey around Europe. There were often brands of digital cameras on... If you want to get a full essay, orderliness it on our website: OrderEssay.net

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